TOTUS Launches Issuer and Full-Service Gift Card Management Solution for Major Brands

Veterans of the multi-billion dollar gift card industry deliver an adaptable, end-to-end gift card management solution so businesses can focus on their core business

DALLAS, June 21, 2022 /PRNewswire/ — TOTUS, a leading full-service issuer and management of multi-channel gift card programs for brands across various industries, has launched with significant seed funding to address a major unmet need in the multi-billion dollar gift card market.

Led by industry veterans with 100 years of combined experience creating and managing gift card programs, TOTUS offers a scalable and adaptable program that handles issuance, distribution, marketing and all complex legal, compliance and regulatory requirements required by gift card programs.

“Global gift card sales could exceed $1 trillion in the next five years”, co-founder and CEO of TOTUS david jones said. “But creating and managing these programs isn’t a core skill for any business. That’s why we founded TOTUS. Brands need a partner who has expertise in everything from compliance to card production through processing, fraud prevention, distribution and marketing.Our team has this expertise, allowing us to offer our brand partners an end-to-end solution that is scalable and easily adaptable. to all sectors.”

Jones co-founded TOTUS after 20 years of entrepreneurial and leadership experience in the e-commerce and payments industries, having previously served as head of the Digital and Incentives divisions at Blackhawk Network, a global gift card company acquired by Silverlake Private Equity in 2018. The Jones founder’s previous successes include releases with CardLab, PAYjr, RewardLayer and Billserv. He has also held senior positions at BillMatrix, Fiserv and JP Morgan Chase. The TOTUS leadership team is comprised of veterans from gift card provider SVM, CardLab, Blackhawk Network and other major payment, gift card and e-commerce companies.

“Launching a gift card program was a critical part of our strategy to grow our business,” says Ben Soppit, CEO of Unifimoney, customer of TOTUS. “When we started the process, we were surprised to learn how complex it is to navigate the legal, regulatory, compliance and tactical operations of gift cards. TOTUS was the only partner we could find for us. get rid of that and bring in the necessary experience to make sure everything is done right Within days of our initial conversations with the team, we had a structure and agreement that met our needs and will allow us to achieve the sales and distribution we were looking for.

Jones is set to share his vision for TOTUS and insights into the growing gift card industry at the Lead Innovation Summit in Brooklyn, New York on July 12-13, an event where more than 1,700 leaders in consumer retail, fashion and innovation connect with the world’s biggest brands. Jones will speak July 12 at 1:30 p.m. ET alongside other industry leaders, including Brandon FrostFounder and CEO of Clyde, Benjamin DavisFounder and CEO of TryNow and Adam RivietzCo-founder and CSO of #paid.

TOTUS is launching with a dozen leading brands, to be announced, from various industries and verticals. TOTUS has raised significant capital from angel investors, instigating the establishment of the company in February 2022. Financial terms were not disclosed.

About TOTU

TOTUS partners with the biggest brands to create the best multi-channel gift card solutions. Founded by established leaders in gift card issuance and program management, TOTUS is the first to offer businesses a scalable and adaptable gift card solution that includes card issuance, processing, production, inventory management, customer service, fraud prevention, distribution, account management, business development and marketing. For more information, visit

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Kerri Taranto
Next PR
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