The digital gift card market size will grow at a CAGR of 15.8% during

The digital gift card market size is expected to grow at a CAGR of 15.8% during the period 2022-2027

According to the latest published report by IMARC Group, titled “Digital Gift Card Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027”, the global digital gift card market is expected to show a CAGR of 15.8% during 2022-2027.

Year considered to estimate the market size:
Base year of analysis: 2021
Historical period: 2016-2021
Forecast period: 2022-2027

What are digital gift cards

Digital gift cards, also known as vouchers, e-gift cards, and gift certificates, refer to electronic versions of regular gift cards typically issued by retailers. These cards work using gift codes provided by retailers and can be delivered via mobile apps or email.

Digital gift cards are widely adopted as development strategies to promote businesses, reduce fraud activities, increase brand awareness, attract new customers, and more. Because of this, these cards are widely used in various industries including hospitality, food and beverage, retail, consumer electronics, and more.

Impact of Covid-19:

We regularly monitor the direct effect of COVID-19 on the market, as well as the indirect influence of associated industries. These observations will be incorporated into the report.

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Digital Gift Card Market Trends and Drivers:

Rapid digitalization across the globe along with increasing penetration of internet and smart devices are mainly driving the digital gift card market. Additionally, the expansion of the e-commerce industry has led to increased adoption of e-gift certificates to deliver unique and engaging product offerings. Additionally, rising consumer living standards, increasing disposable income levels and busy work schedules reinforce the need for convenient and easy donation methods.

Additionally, the growing popularity of corporate gift crops on special occasions, such as festivals, birthdays, incentives, etc., further catalyzes the demand for e-gift cards. Apart from this, the emergence of personalized e-gift cards with attached personal videos and videos, scheduled delivery, personalized gift preferences, etc., is further increasing the market growth.

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Competitive Landscape:

The competitive landscape of the market has been studied in the report with the detailed profiles of the major players operating in the market. Inc.,
American Express Company,
Apple Inc.,
Blackhawk Network Holdings Inc.,
First data company,
Fiserv Inc.,
Givex Company,
InComm Inc.,
Paytronix Systems, Inc.,
Qwikcilver Solutions Pvt Ltd (Pine Labs).

Main highlights of the report:

• Market performance (2016-2021)
• Market Outlook (2022-2027)
• Market trends
• Market drivers and success factors
• Impact of COVID-19
• Value chain analysis
• Complete mapping of the competitive landscape

If you need specific information that is not currently covered in the report, we will provide it to you as part of the customization.

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The IMARC Group is a leading market research firm providing management strategies and market research worldwide. We partner with clients across all industries and geographies to identify their most important opportunities, address their most critical challenges and transform their businesses.

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