Sweden Gift Cards and Incentive Cards Market Report 2022-2026


DUBLIN, August 31, 2022 /PRNewswire/ — The report “Sweden Gift Card and Incentive Card Market Intelligence and Future Growth Dynamics (Databook) – Q1 2022 Update” has been added to from ResearchAndMarkets.com offer.

Sweden The gift card industry is expected to grow 7.6% on an annual basis to reach US$1,509.8 million in 2022.

Despite the short-term challenges in 2022, the medium and long-term growth of gift cards in Sweden stay strong. The gift card industry Sweden is expected to grow steadily in H1 2022 and record strong growth in H2 2022.

The growth momentum is expected to continue increasing over the forecast period, registering a CAGR of 6.4% during the period 2022-2026. The domestic gift card market will grow from US$1403.7 million in 2021 to reach US$1,937.1 million by 2026.

The growing trend of online shopping is expected to drive the adoption of gift cards in Sweden

The e-commerce market has been growing steadily for several years in Sweden. While the trend has been generally on the rise, the global pandemic has further accelerated online shopping in the country.

Apart from the boom in online shopping, the global pandemic has also led to the growing adoption of gift cards by consumers, who have been forced to sit at home due to government-imposed movement restrictions following the global pandemic. Therefore, making gift cards the most viable gifting option over the last four to eight quarters of Sweden.

Additionally, changing consumer buying habits have also driven the adoption of gift cards. With consumers’ online shopping habits expected to remain persistent even in the post-pandemic era, the publisher expects the growing trend of online shopping to further support the growth of the gift card market in Sweden over the next four to eight quarters.

Strategic partnerships are multiplying to offer digital gift card solutions to merchants of Sweden

The demand for innovative gift card solutions has grown significantly in recent quarters globally, and Sweden is no different. Therefore, to provide consumers with a smooth user experience, gift card providers enter into strategic partnerships with payment service providers.

  • In April 2021Gifted, one of the leading gift card providers in Swedenentered into a strategic partnership with Nets, one of the leading payment service providers in Europe.
  • As part of the collaboration with Nets, Gifted will offer merchants an innovative digital solution by Sweden and other Nordic countries. Notably, the digital solution will allow merchants to instantly issue single-use gift cards, where consumers will receive the gift card within seconds.

The publisher expects the ability to issue gift cards instantly will further drive consumer adoption of gift cards in Sweden over the next four to eight quarters.

The ability to purchase gift cards using cryptocurrencies is expected to drive the growth of the gift card market in Sweden

The popularity of cryptocurrencies has increased among consumers in Sweden over the past four to eight quarters and is expected to increase further in the near term. This popularity has led to further growth of the gift card market in the country. Notably, consumers are converting their cryptocurrency into gift cards to make purchases at their favorite brands in Sweden.

  • Bitrefill is one of the platforms in the country that allows consumers to convert Bitcoin and other altcoins into gift cards, which can then be used to make online and in-store purchases. the publisher expects the trend to continue in the short to medium term, which will subsequently contribute to the growth of the overall gift card market in Sweden.

Reasons to buy

  • In-Depth Understanding of Gift Cards and Incentive Cards Market Dynamics: Understand the market opportunities, key trends and drivers along with the five-year forecast (2017-2026) for Gift Cards and Incentive Cards in Sweden.
  • Develop market-specific strategies: identify growth segments and target specific opportunities across consumer segments and occasions to formulate your gift card strategy; assess key market-specific trends and risks.
  • Get insights into consumer attitude and behavior in Sweden: Understand changing consumer attitude and behavior and increase return on investment. Get detailed insights into retail spend with gift cards for individuals and businesses.
  • Get a complete perspective with six essential KPIs: number of cards in circulation, load value, unused value, average purchase value, average value per transaction and value of transactions.
  • Distribution channel insights: Understand the dynamics of gift card sales by channel – online vs. offline sales and first-party vs. third-party sales.


Closed-loop gift card market share by major retailers. Major retailers covered include:

  • ICA Gruppen AB
  • Axel Johnson Group
  • Forbundet Cooperative (KF Group)
  • Inter Ikea Systems B.V.
  • Amazon
  • H&M
  • Elegance
  • Systembolaget

Total spend on gifts in Sweden

  • By consumer segment (retail and business)
  • By product categories (13 segments)
  • By retail sectors (7 segments)

Gift Card Market Size by KPIs in Consumption Segments Sweden

  • Gross load value
  • Transaction value
  • Unused value
  • Average value per transaction
  • Transaction volume
  • Average value of card purchased
  • Number of cards

Gift Card Market Size by Consumer Segment in Sweden

  • retail consumer
  • Corporate consumer (small scale, intermediate, large enterprise)

Digital gift card market size in Sweden

  • Per retail consumer
  • Per Retail Opportunity
  • By Corporate Consumer
  • By Business Buying Opportunity
  • By business size

Gift Card Market Size by Retail Consumer in Sweden

  • By functional attribute
  • By Occasion1. Festivals and special days of celebration
    2. Milestone Celebration
    3. Self-use
    4. Other
  • Value by buying channel

Gift Card Spending by Consumer Behavior and Demographics Sweden

  • Consumer buying behavior
  • Gift card buyer by age group
  • Gift card buyer by income level
  • Gift card buyer by gender

Gift Card Market Size by Company in Sweden

  • By functional attribute
  • By Occasion1. Employee incentive
    2. Sales incentive
    3. Consumer incentive
  • By activity scale

Spending on gifts by product categories (disaggregated by individuals and businesses) in Sweden

  • food and drinks
  • Health, well-being and beauty
  • Clothing, shoes and accessories
  • Books and multimedia products
  • Consumer electronics
  • Restaurants & Bars
  • Toys, children and babies
  • Jewelry
  • Sport stuff
  • Home and kitchen accessories and appliances
  • Travel
  • Entertainment and games
  • Other

Spending on gift cards by retail sector (split between retail consumers and businesses) in Sweden

  • E-commerce and department stores
  • Restaurants & Bars
  • Supermarket, hypermarket, convenience store
  • Entertainment and games
  • Specialty stores
  • Health
  • Travel

Spending on gift cards by distribution channel (split between individuals and businesses) in Sweden

  • Online gift card sales
  • Offline gift card sales
  • First party sales
  • Sales to third parties
  • Increase in sales

For more information about this report visit https://www.researchandmarkets.com/r/mzaurq

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SOURCE Research and Markets

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