New Seasons Market enhances online gift card programs

Strengthened by the dynamics of digital growth, New Seasons Market has expanded its partnership with a global branded payments provider Blackhawk Network to enhance online gift card programs for its West Coast neighborhood grocers, New Seasons Market and New Leaf Community Markets. Powered by Blackhawk Network’s e-commerce services, company-branded physical and digital gift cards are now available on and newleaf.comproviding consumers with a seamless e-commerce experience that delivers gift cards to shoppers’ doors or inboxes.

New Season explained that it was looking to optimize and expand the reach of its digital gift card program while providing a user-friendly experience. “After seeing the success of Blackhawk’s programs as an existing channel partner, expanding to include management of our digital gift programs was a natural fit,” said Erica Racette, director of e-commerce at New Seasons. “Through this partnership, Blackhawk’s e-commerce platform has allowed us to make improvements and reinvigorate our digital gifting programs.”

Grocer Tops Markets also partnered with Blackhawk Network last year to deliver individual or bulk orders of Tops branded gift cards to people inboxes.

According to sales data from Blackhawk Network, merchant online gift card programs have experienced nearly three-fold digital growth over the past two years. As consumers continue the slow return to some pre-pandemic behaviors, interest in digital gift options has remained high.

“In addition to being one of the most requested gifts year after year on multiple occasions, over the past two years, gift cards and e-gifts – for groceries in particular – have been used more than ever. by customers,” said Steve Dekker, Managing Director, Americas, at Based in Pleasanton, CABlackhawk Network. “The growing consumer interest in gifting options, combined with the ease of gift cards to offer support or thank others during difficult times, has made it essential to be able to easily engage with gift card users. wherever they are.”

Managing Blackhawk’s gift card program will include executing items such as inventory management, card distribution, marketing and promotions.

Based in Portland, Oregon New seasons market employs nearly 3,500 employees in 19 stores in Oregon, Washington and Northern California, serving local and organic produce, classic grocery items and chef-made take-out meal solutions. As the world’s first certified B Corp grocer, the company has committed 10% of its after-tax profits to the communities it serves. New Seasons and its sister banner, based in Santa Cruz, California New Leaf Community Marketsan organic and natural grocery store with five stores along the central California coast, are independent operators within the Good food reservesbrand family.

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