New Cranford Town Center gift card to support small business community – Union News Daily

Cori Ardente, who owns both Anthem Style + Gift and Max & Luna in Cranford, holds the Downtown Cranford Gift Card, which can be used to make purchases in Cranford.

CRANFORD, NJ – Downtown Cranford has launched its own gift card to support the small business community. The Downtown Cranford Gift Card can be loaded from $20 to $500 and spent across the city.

Caren Demyen, Cranford Town Center Manager, said the gift card will help keep Cranford dollars in the community.

“Over the past holiday season, many residents have asked us for the option of having a gift card just for Cranford, and it’s something residents have been asking for for some time,” Demyen said. “I am very grateful for the support of our community businesses who have come together to fund the start-up cost of the Cranford Town Center Gift Card. Gift card balances do not expire and there is no deduction if you do not use the gift card for a period of time.

Demyen added: “The pandemic has been difficult for businesses in Cranford, but we are lucky to have a very strong community. Residents realized that our small independent businesses needed support and they were there to help. The Downtown Cranford Gift Card is a new way to support our businesses as it can be spent throughout Cranford, retail stores, restaurants, salons, gyms, bakeries and more.

More than 99 companies accept the new card, including independent cinema Cranford Theatre. Owner Doreen Sayegh said she thought the gift card was a positive move for the city.

“The Cranford Theater operated a drive-in during our 18-month closure, and we were fortunate to have the support of our fantastic community,” Sayegh said. “The theater reopened recently and it’s going well, but it hasn’t gotten as busy as it was before COVID. We hope that over time everyone will come back to the theater and continue to make those wonderful memories with their family and friends at the Cranford Theatre.

Sayegh continued, “The gift card is a wonderful idea and we’re thrilled to be a part of it. It’s a great way to bring everyone together and bring business downtown. Cranford has a really attractive downtown area, and the gift card will not only keep dollars in Cranford, but also attract new people. Receiving a gift card is like Christmas. You’re more willing to try new things, like a business you’ve never been to before. Usually, if you buy a gift card, you don’t always know if someone likes that store or that place, but with the Downtown Cranford Gift Card, it offers many shopping options.

Two other businesses that are part of the program are Anthem Style + Gift and Max & Luna, both owned by Cori Ardente, who said: “Anthem opened for six years in December, selling women’s clothing and accessories, and Max & Luna opened last October as a store specializing in baby accessories, toys and gifts. The Downtown Cranford Gift Card is a great opportunity to centralize the gift giving process and provide customer choice and accessibility.

Ardente added: “It means everything, when people shop locally. This is how we support our families, and every dollar directly affects our lives. Healthy businesses give back to the community, and that benefits everyone.

Cranford entrepreneurs involved in setting up the Cranford Town Center Gift Card, real estate agent Steve Oliveira and mortgage broker and HomeGotOwned owner Chris D’Mello, say it’s a way to give back to the community.

“When I meet clients looking to rent or buy a home, the common theme is that they are drawn to Cranford because of its strong downtown and large community of amazing small businesses,” Oliveira said. “Sometimes people don’t realize the importance of a city center to the overall prosperity of a region. As a local real estate agent, like many of my colleagues and business owners, I benefit immensely. »

Oliveira added: “The Cranford Town Center Gift Card will help keep more money in town and is an additional tool to help small businesses thrive and compete with the growing convenience of big box stores. Small businesses are the backbone of our local economies, and time and time again, these same businesses are always there for us when we need them. …

“I grew up in Cranford, came back here five years ago to raise my young family and was touched and grateful for the support I received,” continued Oliveira. “I am honored to be able to give back to the community that has helped me so much by supporting the Cranford Town Center Gift Card. I encourage everyone to support this program and buy yourself a Downtown Cranford gift card! »

“The pandemic has had a significant impact on our Cranford economy, and by introducing our own gift card program, we are helping to further connect our residents to local businesses,” D’Mello said. “Real estate and a few other types of businesses have done well over the past year, but businesses that rely on foot traffic have been hit hard. We hope that whether it’s dining out or shopping at your favorite store, this gift card program will make it easier for you to support our community.

D’Mello added, “We are delighted to support Cranford’s gift card program; it’s a natural fit for our business and our philosophy of community support.

The Downtown Cranford Gift Card can be purchased at https://downtowncranford.org/purchase or by calling 908-709-7208 and picking it up at the Downtown Management Corp. office, Room 17, 8 Springfield Ave., Cranford.

Photo courtesy of Caren Demyen


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