Mergers and acquisitions to launch gift card and loyalty programs are on the rise

DUBLIN, August 15, 2022 /PRNewswire/ — The report “Switzerland Gift Card and Incentive Card Market Intelligence and Future Growth Dynamics (Databook) – Q1 2022 Update” has been added to’s offer.

Despite the short-term challenges in 2022, the medium and long-term growth of gift cards in Swiss stay strong. The gift card industry Swiss is expected to grow steadily in the first half of 2022 and register strong growth in the second half of 2022. The gift card market in the country will reach US$2,421.6 million by 2026.

The gift card market in 2021 was driven by a wide range of factors, which supported growth in the retail and corporate segments. Key drivers included the growth of e-commerce, increased adoption to entice employees to work remotely, digital gifts, and initiatives undertaken by the government, hospitality, and travel industries to kick-start growth. Although the gift card market has been impacted by COVID-19, the market is expected to rebound in the coming quarters, especially in the first half of 2022.

Gift card industry in Swiss held up well to the impact of the economic downturn as well as negative business and consumer sentiment due to the disruptions caused by the Covid-19 outbreak.

Retailers are taking advantage of the ongoing cryptocurrency boom to sell Bitcoin gift cards in their stores in Swiss

Amid the continued boom in the cryptocurrency segment in Swissmajor retailers have started to take advantage of the industry’s growth to sell gift cards to consumers looking for ways to buy Bitcoin.

According to the Swiss daily Tages-Anzeiger, Manor, one of the largest department store chains in Swiss, sells Bitcoin gift cards in all of its 59 stores nationwide. Another retail giant, Valora, is offering consumers Bitcoin gift cards at its kiosks across Swiss. Notably, Vardex, a cryptocurrency financial services company, developed Bitcoin gift cards, which are sold by major retailers in Swiss.

With the launch of these gift cards amid the growing crypto and blockchain industry in Swiss, the publisher expects more retailers to join the Bitcoin gift card bandwagon over the next four to eight quarters in the country. This will subsequently boost the growth of the overall gift card industry in Swiss from a short to medium term perspective.

As merchant adoption of bitcoin continues to grow, consumers with bitcoin gift cards have limited options for spending their gift cards. They can either redeem their vouchers through an exchange service or sell the Bitcoin amount on the gift card using one of the 70 ATMs operated by Vardex. However, as more merchants start to adopt Bitcoin as a payment method, the publisher expects Bitcoin gift cards to gain more adoption in the country.

Growth of the e-commerce sector supporting the rise of the gift card market in Swiss

The e-commerce market in the country is recording double-digit growth and is expected to continue its upward momentum over the next four to eight quarters. In 2020, the value of goods ordered online increased by more than 25%.

The strong growth of the e-commerce industry has been largely driven by the global pandemic in recent quarters. More and more people have chosen to shop online because of the fear of Covid-19. The publisher expects the change in consumer buying behavior to persist even in the post-pandemic era. The growth of the e-commerce industry is expected to drive the adoption of gift cards by consumers of Swiss from a short to medium term perspective. Hence, supporting the growth of the overall gift card industry in the country.

Mergers and acquisitions for the launch of gift and loyalty card programs are multiplying in Swiss

As more companies turn to gift cards and loyalty programs to meet the challenges imposed by Covid-19, M&A activity is accelerating in Switzerland.

In February 2021Givex, a cloud-based customer engagement solution, has acquired Pi Cash Systems, a leading Swiss point-of-sale system provider, in Swiss. Through the acquisition of Pi Cash Systems, Givex aims to launch new products such as gift cards and loyalty programs among others in the country. The launch of new products, including gift cards, follows a growing demand from companies for such solutions in Swiss.

Reasons to buy

  • In-Depth Understanding of Gift Cards and Incentive Cards Market Dynamics: Understand the market opportunities, key trends and drivers along with the five-year forecast (2017-2026) for Gift Cards and Incentive Cards in Swiss.
  • Develop market-specific strategies: Identify growth segments and target specific opportunities across consumer segments and occasions to formulate your gift card strategy; assess key market-specific trends and risks.
  • Get insights into consumer attitude and behavior in Swiss: Understand changing consumer attitude and behavior and increase return on investment. Get detailed insights into retail spend with gift cards for individuals and businesses.
  • Get a complete perspective with six essential KPIs: number of cards in circulation, load value, unused value, average purchase value, average value per transaction and value of transactions.
  • Distribution Channel Insights: Understand the dynamics of gift card sales by channel – online vs. offline sales and first-party vs. third-party sales.


Closed Loop Gift Card Market Share by Major Retailers

  • Migros Genossenschaftsbund eG
  • Coop Genossenschaft
  • Maus Freres SA
  • Aldi Group
  • fenaco-LANDI Gruppu
  • Inter Ikea Systems B.V.

Total spend on gifts in Swiss

  • By consumer segment (retail and business)
  • By product categories (13 segments)
  • By retail sectors (7 segments)

Gift Card Market Size by KPIs in Consumption Segments Swiss

  • Gross load value
  • Transaction value
  • Unused value
  • Average value per transaction
  • Transaction volume
  • Average value of card purchased
  • Number of cards

Gift Card Market Size by Consumer Segment in Swiss

  • retail consumer
  • Corporate consumer (small scale, intermediate, large enterprise)

Digital gift card market size in Swiss

  • Per retail consumer
  • Per Retail Opportunity
  • By Corporate Consumer
  • By Business Buying Opportunity
  • By business size

Gift Card Market Size by Retail Consumer in Swiss

  • By functional attribute
  • By Occasion1. Festivals and special days of celebration
    2. Milestone Celebration
    3. Self-use
    4. Other
  • Value by purchase channel

Gift Card Spending by Consumer Behavior and Demographics Swiss

  • Consumer buying behavior
  • Gift card buyer by age group
  • Gift card buyer by income level
  • Gift card buyer by gender

Gift Card Market Size by Company in Swiss

  • By functional attribute
  • By Occasion1. Employee incentive
    2. Sales incentive
    3. Consumer incentive
  • By activity scale

Spending on gifts by product categories (disaggregated by individuals and businesses) in Swiss

  • food and drinks
  • Health, well-being and beauty
  • Clothing, shoes and accessories
  • Books and multimedia products
  • Consumer electronics
  • Restaurants & Bars
  • Toys, children and babies
  • Jewelry
  • Sport stuff
  • Home and kitchen accessories and appliances
  • Travel
  • Entertainment and games
  • Other

Spending on gift cards by retail sector (split between retail consumers and businesses) in Swiss

  • E-commerce and department stores
  • Restaurants & Bars
  • Supermarket, hypermarket, convenience store
  • Entertainment and games
  • Specialty stores
  • Health
  • Travel

Spending on gift cards by distribution channel (split between individuals and businesses) in Swiss

  • Online gift card sales
  • Offline gift card sales
  • First party sales
  • Sales to third parties
  • Increase in sales

For more information about this report visit

Media Contact:

Research and Markets
Laura Woodsenior
[email protected]

For EST office hours, call +1-917-300-0470
For USA/CAN call toll free +1-800-526-8630
For GMT office hours call +353-1-416-8900

US Fax: 646-607-1904
Fax (outside the US): +353-1-481-1716


SOURCE Research and Markets

Source link