Market and future of gift cards and incentive cards in France

Dublin, June 15, 2022 (GLOBE NEWSWIRE) — The report “France Gift Card and Incentive Card Market Intelligence and Future Growth Dynamics (Databook) – Q1 2022 Update” has been added to from offer.

The gift card industry in France is expected to grow 8% on an annual basis to reach US$7,790.3 million in 2022. Despite short-term challenges in 2022, medium to long-term growth of gift cards gifts in France remains strong.

The gift card industry in France is expected to witness strong growth in the second half of 2022. The growth momentum is expected to continue to increase over the forecast period, registering a CAGR of 5.7% over the period 2022- 2026. The gift card market in the country will grow from US$7216.0 million in 2021 to US$9742.4 million by 2026.

Mergers and acquisitions are on the rise in the French gift card sector

While the gift card industry in France is expected to see robust growth over the next four to eight quarters, mergers and acquisitions activity is also gaining momentum.

  • In September 2021, Sodexo, the Paris-based global catering services provider, announced that the company had acquired a majority stake in French gift card startup, Wedoogift. This acquisition is made in particular through its subsidiary Sodexo Benefits & Rewards Services in France.
  • Wedoogift offers corporate gift card solutions in France. The company has partnered with more than 7,000 enterprise clients, including SMBs and marketing agencies.
  • Thus, with this acquisition, the publisher expects Sodexo to further gain market share in the corporate gift card segment in the short and medium term.

The publisher also expects more mergers and acquisitions in the gift card sector over the next four to eight quarters in France. This will further intensify competition and innovation in the French gift card industry.

French corporate gift card providers raise funds to expand their international presence

The global gift card industry is expected to experience significant growth over the next four to eight quarters. Consequently, France-based corporate gift card providers are looking to expand their international presence and thus raise funds to support their growth plans.

  • In October 2021, French startup Swile announced that the company had raised US$200 million in its Series D funding round, led by SoftBank Group International. The company provides employees with a payment card, including gift cards, for in-country employee benefits. Notably, the October 2021 funding round also gave the startup unicorn status.
  • The company also plans to expand its services into international markets such as Brazil, which is one of the largest markets for employee benefits. Apart from Brazil, the company is also looking to Mexico to increase its market share in the global gift card market.

Strategic partnerships are multiplying to develop digital solutions for prepaid gift cards in France

Faced with the growing demand for innovative gift card solutions from merchants and consumers, gift card providers are entering into strategic partnerships with payment providers in France.

  • In April 2021, Gifted, the leading gift card provider, entered into a strategic partnership with Nets, a European payment provider, to launch an innovative gift card solution in the country. Notably, the collaboration between the two companies will allow merchants nationwide to instantly issue single-use gift cards, providing consumers with a seamless user experience, who can receive their gift cards within minutes.

The publisher expects these innovative gift card launches to further drive the growth of the gift card market in France over the next four to eight quarters.


Total spending on gifts in France

  • By consumer segment (retail and business)
  • By product categories (13 segments)
  • By retail sectors (7 segments)

Gift card market size by KPI in consumer segments in France

  • Gross load value
  • Transaction value
  • Unused value
  • Average value per transaction
  • Transaction volume
  • Average value of card purchased
  • Number of cards

Gift card market size by consumer segment in France

  • retail consumer
  • Corporate consumer (small scale, intermediate, large enterprise)

France digital gift card market size

  • Per retail consumer
  • Per Retail Opportunity
  • By Corporate Consumer
  • By Business Buying Opportunity
  • By business size

Gift card market size by retail consumer in France

  • By functional attribute
  • By Occasion1. Festivals and special days of celebration
    2. Milestone Celebration
    3. Self-use
    4. Other
  • Value by buying channel

Spending on gift cards by consumption behavior and demographics in France

  • Consumer buying behavior
  • Gift card buyer by age group
  • Gift card buyer by income level
  • Gift card buyer by gender

Gift card market size by company in France

  • By functional attribute
  • By occasions
    • Employee incentive
    • Sales incentive
    • Consumer incentive
  • By activity scale

Spending on gifts by product category (broken down between individuals and companies) in France

  • food and drinks
  • Health, well-being and beauty
  • Clothing, shoes and accessories
  • Books and multimedia products
  • Consumer electronics
  • Restaurants & Bars
  • Toys, children and babies
  • Jewelry
  • Sport stuff
  • Home and kitchen accessories and appliances
  • Travel
  • Entertainment and games

Spending on gift cards by retail sector (distribution between individuals and businesses) in France

  • E-commerce and department stores
  • Restaurants & Bars
  • Supermarket, hypermarket, convenience store
  • Entertainment and games
  • Specialty stores
  • Health
  • Travel

Spending on gift cards by distribution channel (distribution between individuals and businesses) in France

  • Online gift card sales
  • Offline gift card sales
  • First party sales
  • Sales to third parties
  • Increase in sales

Closed-loop gift card market share by major retailers. Major retailers covered include:

  • Crossroads
  • E Leclerc
  • ITM companies
  • Auchan Group
  • System U National Central
  • Schwarz Beteiligungs GmbH
  • Amazon

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