Major German retailers launch overseas gift card programs

DUBLIN, August 9, 2022 /PRNewswire/ — The report “Germany Gift Card and Incentive Card Market Intelligence and Future Growth Dynamics (Databook) – Q1 2022 Update” has been added to from offer.

germany The gift card industry is expected to grow 14.1% on an annual basis to reach US$13,312.0 million in 2022. Despite the short-term challenges in 2022, the medium and long-term growth of gift cards in Germany stay strong.

The gift card industry Germany is expected to grow steadily in the first half of 2022 and register strong growth in the second half of 2022. The growth momentum is expected to continue to increase over the forecast period, registering a CAGR of 12.6% during the period 2022-2026. The domestic gift card market will grow from US$11,666.6 million in 2021 to reach US$21,410.1 million by 2026.

The robust growth of the e-commerce sector is expected to increase the market share of gift cards by Germany

Over the past four to eight quarters, the e-commerce industry has seen strong growth in Germany. In particular, during the first nine months of 2021, i.e. from January to September 2021, the e-commerce sector generated more than 66 billion euros in turnover. the publisher expects the trend to continue in the short to medium term, as more and more consumers prefer to shop online, even for their daily needs.

This strong growth in the e-commerce sector is also fueling the growth of the gift card market by Germany. Over the next four to eight quarters, the publisher expects the e-commerce sector to further drive the growth of the gift card industry by Germany.

Major German retailers launch overseas gift card programs

On the other side Europe, the popularity of gift cards has grown over the past four to eight quarters. Consumers demanding innovative gift card solutions, Germany-based retailers are launching their gift cards for shoppers in other European countries.

  • In October 2021Aldi, the discount supermarket based in Germanyannounced the launch of its first-ever gift cards at UKwhich can be spent on anything inside the supermarket.
  • Notably, the gift card launch comes in time for Christmas and will be available to shoppers in all of its 920 stores across the UK. The launch of the gift card is also strategic from the perspective of the supply chain crisis, which has raised widespread concerns about food shortages.
  • Shoppers can purchase and gift gift cards of up to £500 to friends and family in the UK.

The ability to buy cryptocurrency with gift cards is driving the gift card industry by Germany

Several new use cases have emerged over the past few years in the gift card industry. One of the most popular is buying digital assets such as cryptocurrency. In Germany, consumers are also buying bitcoin using gift cards. This subsequently supports the growth of the gift card market in the country.

Some of the major players that allow consumers to buy bitcoins using gift cards include CGift, Paxful, and Bitrefill. Notably, CGift is already used by more than 8,000 consumers to buy cryptocurrencies. With digital assets gaining in popularity, the publisher expects that number to grow further over the next four to eight quarters, driving the growth of the gift card industry in the country.


Closed-loop gift card market share by major retailers. Major retailers covered include:

  • Edeka Zentral AG & Co KG
  • Schwarz Beteiligungs GmbH
  • Aldi Group
  • Rewe Group
  • Inc.
  • dm-Drogerie Markt GmbH & Co KG
  • Tengelmann Group, The
  • Dirk Rossmann KG
  • Globus Holding GmbH & Co
  • Inter Ikea Systems B.V.
  • H&M Hennes & Mauritz AB

Total spend on gifts in Germany

  • By consumer segment (retail and business)
  • By product categories (13 segments)
  • By retail sectors (7 segments)

Gift Card Market Size by KPIs in Consumption Segments Germany

  • Gross load value
  • Transaction value
  • Unused value
  • Average value per transaction
  • Transaction volume
  • Average value of card purchased
  • Number of cards

Gift Card Market Size by Consumer Segment in Germany

  • retail consumer
  • Corporate consumer (small scale, intermediate, large enterprise)

Digital gift card market size in Germany

  • Per retail consumer
  • Per Retail Opportunity
  • By Corporate Consumer
  • By Business Buying Opportunity
  • By business size

Gift Card Market Size by Retail Consumer in Germany

  • By functional attribute
  • By Occasion1. Festivals and special days of celebration
    2. Milestone Celebration
    3. Self-use
    4. Other
  • Value by buying channel

Gift Card Spending by Consumer Behavior and Demographics Germany

  • Consumer buying behavior
  • Gift card buyer by age group
  • Gift card buyer by income level
  • Gift card buyer by gender

Gift Card Market Size by Company in Germany

  • By functional attribute
  • By Occasion1. Employee incentive
    2. Sales incentive
    3. Consumer incentive
  • By activity scale

Spending on gifts by product categories (disaggregated by individuals and businesses) in Germany

  • food and drinks
  • Health, well-being and beauty
  • Clothing, shoes and accessories
  • Books and multimedia products
  • Consumer electronics
  • Restaurants & Bars
  • Toys, children and babies
  • Jewelry
  • Sport stuff
  • Home and kitchen accessories and appliances
  • Travel
  • Entertainment and games
  • Other

Spending on gift cards by retail sector (split between retail consumers and businesses) in Germany

  • E-commerce and department stores
  • Restaurants & Bars
  • Supermarket, hypermarket, convenience store
  • Entertainment and games
  • Specialty stores
  • Health
  • Travel

Spending on gift cards by distribution channel (split between individuals and businesses) in Germany

  • Online gift card sales
  • Offline gift card sales
  • First party sales
  • Sales to third parties
  • Increase in sales

For more information about this report visit

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Research and Markets
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SOURCE Research and Markets

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