Lanvin Taps China’s Mr. Bags for Valentine’s Day Gift Box

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LONDON – The battle for China’s Valentine’s Day gift market began early next year.

The Chinese-owned French luxury house Lanvin revealed on Thursday that he will be teaming up with Chinese fashion influencer Tao Liang, commonly known as Mister Bagson a Valentine’s Day gift box for the Chinese market.

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The set, which will be on sale from January 14 on Mister Bags‘ The WeChat mini-program is Liang’s first co-branded collaboration with Lanvin. Previously, he worked with major brands such as Burberry, Tod’s and Longchamp to sell hundreds of limited-edition bags in minutes.

The Valentine’s Day box is made up of a stabilized flower box, a bottle of the brand’s Eclat D’arpege perfume and a limited-edition Lanvin kit. Only 155 will be made, as 2022 is the brand’s 155th anniversary.

A limited-edition Lanvin x Mr. Bags case.  - Credit: Courtesy

A limited-edition Lanvin x Mr. Bags case. – Credit: Courtesy

Courtesy

The Pencil Bag is inspired by the pencil box that brand founder Jeanne Lanvin has always worn. The limited edition version, made in black box leather, is smaller than the usual model. Each bag will be numbered and will have a double heart design on the left side.

A Lanvin spokesperson said the collaboration between Lanvin and Liang, on “one of the most important occasions of the year”, aims “to reinforce the legend of the oldest French fashion house and to strengthen the visibility of Lanvin handbags among the young target audience”.

As for Liang, he wanted to design a bag that could stand out for his followers with Lanvin, while paying homage to the brand’s founder.

“A lot of my fans have had a lot of bags before, so I want to give them something sophisticated, chic and understated,” he said.

“The pencil case symbolizes the creative spirit of Jeanne Lanvin, who also made me think of my own pencil case because I also like to write and draw with my hands. So when I heard about this reference, I was particularly touched. I hope this special pencil bag can accompany my fans at all times and record the beauty of their lives,” he added.

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