Kintry founder Michelle Chai Li-Shen started her homemade snack business with health concerns. Its delicious products include salted egg yolk chips, macadamia cookies, pandan gula melaka granola, salted butter caramel granola, honey and quinoa granola, and oatmeal cookies.
To celebrate Merdeka with the gift of delicious treats, Kintry collaborated with local artist Fazarizan Mukhtar to come up with a cheerful design for two gift boxes. “Michelle had seen my art for Hari Raya, for whom I drew a lot of people in colorful baju raya. She was interested in making a collaboration, but one that included the different races of Malaysia. I was very excited, ”she told Options.
Fazarizan, a self-taught artist who ditched the bank for motherhood, resumed her old hobby of art in her spare time, and it slowly developed into something more. “I used to do traditional art, but my kids were growing up and I didn’t have time to focus on them. So I decided to learn something new and started drawing on my phone. Slowly I got more commission requests and made a few. It was trial and error. As my clients grew, I switched to an iPad. I learned a lot from YouTube, ”says Fazarizan. Although she has been a freelance artist for almost seven years, it was during the first lockdown last year that she started making digital art.
Although this is Fazarizan’s first collaboration, she has been involved in other business projects before, including designing a billboard for Kraftangan Malaysia and illustrating bundles of money for businesses. .
For the Kintry collaboration, Fazarizan says it took about a month to bring his designs to life, including the time spent brainstorming ideas with Chai. “We wanted to include different elements of the Malaysian people, such as traditional clothing. I wanted to create something that makes people happy. Nowadays, everyone’s mood is up and down, and the function of the gift box is to make people happy. So I wanted to make an illustration that was uplifting, ”she explains.
Two types of gift boxes for this collaboration, both of which offer a selection of Kintry goodies, a customizable card and the colorful designs of Fazarizan. The first is the Anak Malaysia box, available in three sizes: Mini (40.99 RM), Midi (66.99 RM) and Maxi (77.99 RM). “An important part of Malaysian culture is the food. So I explored our food by asking my Instagram followers what their favorite food was, especially kuih. Even Michelle wanted to include foods that Malaysians really eat, ”says Fazarizan. The design of this box features Malaysian faces sharing our favorite food and drinks, including tarik, bubble tea, kuih, bao, curry puff, and of course, Kintry’s snacks.
The second model is the Bangkit Malaysia Gift Box, which comes in three larger variations: Mini (RM 102.99), Maxi (RM 109.99) and a Mix Box (RM 99.99), which you can choose from. the Kintry snacks you want. include. The design of the Bangkit Malaysia box, just as colorful as the first, shows another side of the local culture. “For the second box, we have people dancing. To do this, I learned a lot about the different dances of each. I had fun creating something happy with dance, ”she says.
With this collaboration, the artist stepped out of her comfort zone, doing a lot of research and spending a lot of time. “I love to use pastel colors, but it was so special because I learned to play with bright colors. It was new to me. I’ve also learned that people really love colors like these, which are vibrant. Pastels bring calm, but bright colors really bring sunshine, ”explains Fazarizan.
This special collaboration shows the awesome ability and talent of local designers, whether it’s baking healthy and delicious treats or designing Malaysian-inspired artwork. The main objective of this project was to create a feeling of happiness and community by sharing good food. What could be more Malaysian?
This article first appeared on August 30, 2021 in The Edge Malaysia.