Key Players Digital Gift Card Market Size, Share, Trends, Forecast and Analysis 2027


According to the latest report published by the IMARC group, “Digital Gift Card Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027” “, The global digital gift card market is expected to show a CAGR of 15.8% during the period 2022-2027.

The digital gift card market is mainly driven by the rapid digitization of the entire world as well as the growing use of smart devices and the internet. Additionally, the expansion of the e-commerce industry has led to increased adoption of e-gift certificates to deliver unique and engaging product offerings. Additionally, rising consumer living standards, increasing disposable income levels and busy work schedules reinforce the need for convenient and easy donation methods.

Additionally, the growing popularity of corporate gift crops on special occasions, such as festivals, birthdays, incentives, etc., further catalyzes the demand for e-gift cards. Apart from this, the emergence of personalized e-gift cards with attached personal videos and videos, scheduled delivery, personalized gift preferences, etc., is further increasing the market growth.

Impact of Covid-19:

We regularly monitor the direct effect of COVID-19 on the market, as well as the indirect influence of associated industries. These observations will be incorporated into the

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What are digital gift cards?

Digital gift cards, often referred to as gift certificates, e-gift cards, and vouchers, are electronic equivalents of traditional gift cards typically distributed by merchants. These cards work using gift codes provided by retailers and can be delivered via mobile apps or email. Digital gift cards are widely adopted as development strategies to promote businesses, reduce fraud activities, increase brand awareness, attract new customers, and more. Because of this, these cards are widely used in various industries including hospitality, food and beverage, retail, consumer electronics, and more.

2022-2027 Global Digital Gift Card Market Analysis and Segmentation:

Competitive landscapee :

The competitive landscape of the market has been studied in the report with the detailed profiles of the major players operating in the market.

    • Inc.,
    • American Express Company,
    • Apple Inc.,
    • Blackhawk Network Holdings Inc.,
    • First data company,
    • Fiserv Inc.,
    • Givex Company,
    • InComm Inc.,
    • Paytronix Systems, Inc.,
    • Qwikcilver Solutions Pvt Ltd (Pine Labs).

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The report has segmented the market based on card type, business type, application, end user, and region.

By card type:

Open loop gift card
Closed Loop Gift Card

By business type:

Business to business (B2B)
Business to Customer (B2C)

Per application:

Food and drink
Health, well-being and beauty
Clothing, shoes and accessories
Books and multimedia products
Consumer electronics
Restaurants and bars
Children’s products

Per end user:

Festival celebrations
Special celebrations
corporate gift
Employee Awards
Incentive program

By region:

North America
Asia Pacific
Latin America
Middle East and Africa

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