Kenya Gift Cards & Incentive Cards Market Report 2021-2025

DUBLIN, November 5, 2021 / PRNewswire / – The “Kenya Gift Card and Incentive Card Market Intelligence and Future Growth Dynamics (Databook) – Market Size and Forecast (2016-2025) – Q2 2021 Update “has been added to offer.

According to the second quarter 2021 Global Gift Card Survey, the gift card industry in the country is expected to grow 16.9% on an annual basis to reach $ 292.1 million in 2021.

Despite the short-term challenges in 2021, the medium to long-term growth story of gift cards in Kenya stay strong. The gift card industry in Kenya Is expected to grow steadily in the first half of 2021 and register strong growth in the second half of 2021. The growth momentum is expected to continue to grow over the forecast period, registering a CAGR of 13.5% in the period 2021-2025. The gift card market in the country will grow from US $ 249.8 million in 2020 to reach US $ 484.4 million by 2025.

The gift card market in 2020 has been influenced by a wide range of factors, which have supported the growth in the retail and corporate segments. Key drivers included the growth of e-commerce, increased adoption to entice employees to work remotely, digital giveaways, and initiatives undertaken by the government, hospitality and travel sectors to jumpstart growth. Although the gift card market has been impacted due to COVID-19, the market is expected to rebound in the coming quarters, particularly in the first half of 2021.

The gift card industry in Kenya has held up well to the impact of the economic downturn as well as negative sentiment from businesses and consumers due to the disruption caused by the Covid-19 epidemic.

This report provides a detailed data-centric analysis of the Corporate Gift Cards and Incentive Cards market as well as consumer behavior and retail spend dynamics in Kenya. With over 200 country-level KPIs, this report provides a complete understanding of the dynamics of the Gift Cards and Incentive Cards market.

Reasons to buy

  • In-depth understanding of Gift Cards and Incentive Cards market dynamics: Understand market opportunities, key trends and drivers as well as five-year forecast (2016-2025) for Gift Cards and Incentive Cards in Kenya.
  • Develop market specific strategies: identify growth segments and target specific opportunities across consumer segments and opportunities to formulate your gift card strategy; assess key market specific trends and risks.
  • Obtain insight into the attitude and behavior of consumers in Kenya: Understand the changing attitude and behavior of consumers and increase return on investment. Get detailed information on retail spending with gift cards for retail and business consumers.
  • Get a complete perspective with six essential KPIs: number of cards in circulation, load value, unused value, average purchase value, average value per transaction, and transaction value.
  • Distribution Channel Insights: Understand the dynamics of gift card sales by channel – online vs offline and by first party vs third party sales.


Total spending on gifts in Kenya

  • By consumption segment (retail and business)
  • By product categories (13 segments)
  • By retail sector (7 segments)

Gift Card Market Size by KPI in Consumer Segments in Kenya

  • Gross load value
  • Transaction value
  • Unused value
  • Average value per transaction
  • Volume of transactions
  • Average value of the card purchased
  • Number of cards

Gift Card Market Size by Consumer Segment in Kenya

  • Retail consumer
  • General public (small scale, intermediate, large company)

Digital Gift Card Market Size in Kenya

  • By retail consumer
  • By retail purchase occasion
  • By the corporate consumer
  • By business purchase opportunity
  • By company size

Gift Card Market Size by Retail Consumer in Kenya

  • By functional attribute
  • By Occasion
  • Festivals and special days of celebration
  • Milestone celebration
  • Self-use
  • Other
  • Value by purchasing channel

Gift card spending by consumer behavior and demographics in Kenya

  • Consumer buying behavior
  • Gift card buyer by age group
  • Gift card buyer by income level
  • Gift card buyer by gender

Gift Card Market Size by Corporate Client in Kenya

  • By functional attribute
  • By Occasion
  • Employee incentive
  • Sales promotion
  • Consumption incentive
  • By activity scale
  • Trend in budget allocations for 2021

Spending on gifts by product category (broken down by retail and corporate consumers) in Kenya

  • food and drinks
  • Health, wellness and beauty
  • Clothing, shoes and accessories
  • Books and multimedia products
  • Consumer electronics
  • Restaurants and bars
  • Toys, children and babies
  • Jewelry
  • Sport stuff
  • Home and kitchen accessories and appliances
  • To travel
  • Entertainment and games
  • Other

Gift card spending by retail sector (broken down by retail and business consumers) in Kenya

  • E-commerce and department stores
  • Restaurants and bars
  • Supermarket, Hypermarket, Mini-market
  • Entertainment and games
  • Specialty stores
  • Health
  • To travel

Gift card spending by distribution channel (broken down by retail and corporate consumers) in Kenya

  • Online sale of gift cards
  • Offline gift card sales
  • First party sales
  • Sales to third parties
  • Sales increase

For more information on this report, visit

Media contact:

Research and markets
Laura Wood, senior
[email protected]

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SOURCE Research and Markets

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