Ireland Gift Cards and Incentive Cards Market Report 2022

DUBLIN, February 16, 2022 /PRNewswire/ — The report “Ireland Gift Card and Incentive Card Market Intelligence and Future Growth Dynamics (Databook) – Q1 2022 Update” has been added to from ResearchAndMarkets.com offer.

Historically, the gift card market in Ireland recorded steady growth with a CAGR of 8.9% during the period 2017-2021. According to the Global Gift Card Survey for the fourth quarter of 2021, the gift card industry in the country is expected to grow 9.0% on an annual basis to reach US$733.1 million in 2022.

Despite the short-term challenges in 2022, the medium and long-term growth of gift cards in Ireland stay strong. The gift card industry Ireland is expected to grow steadily in the first half of 2022 and register strong growth in the second half of 2022. The growth momentum is expected to continue to grow over the forecast period, registering a CAGR of 6.7% during the period 2022-2026. The domestic gift card market will grow from US$672.5 million in 2021 to reach $948.5 million by 2026.

The gift card market in 2021 was driven by a wide range of factors, which supported growth in the retail and corporate segments. Key drivers included the growth of e-commerce, increased adoption to entice employees to work remotely, digital gifts, and initiatives undertaken by the government, hospitality, and travel industries to jump-start growth. Although the gift card market has been impacted by COVID-19, the market is expected to rebound in the coming quarters, particularly in the first half of 2022.

Gift card industry in Ireland held up well to the impact of the economic downturn as well as negative business and consumer sentiment due to the disruption caused by the Covid-19 outbreak.

Scope

Key players

  • Musgrave Group Plc
  • Dunnes Stores Ltd.
  • Tesco Plc
  • Marks & Spencer Plc
  • Grafton Plc Group
  • Home Distribution group
  • Amazon.com Inc.

Total spend on gifts in Ireland

  • By consumer segment (retail and business)
  • By product categories (13 segments)
  • By retail sectors (7 segments)

Gift Card Market Size by KPIs in Consumption Segments Ireland

  • Gross load value
  • Transaction value
  • Unused value
  • Average value per transaction
  • Transaction volume
  • Average value of card purchased
  • Number of cards

Gift Card Market Size by Consumer Segment in Ireland

  • retail consumer
  • Corporate consumer (small scale, intermediate, large enterprise)

Digital gift card market size in Ireland

  • Per retail consumer
  • Per Retail Opportunity
  • By Corporate Consumer
  • By Business Buying Opportunity
  • By business size

Gift Card Market Size by Retail Consumer in Ireland

  • By functional attribute
  • By Occasion1. Festivals and special days of celebration
    2. Milestone Celebration
    3. Self-use
    4. Other
  • Value by buying channel

Gift Card Spending by Consumer Behavior and Demographics Ireland

  • Consumer buying behavior
  • Gift card buyer by age group
  • Gift card buyer by income level
  • Gift card buyer by gender

Gift Card Market Size by Company in Ireland

  • By functional attribute
  • By Occasion1. Employee incentive
    2. Sales incentive
    3. Consumer incentive
  • By activity scale

Spending on gifts by product categories (disaggregated by individuals and businesses) in Ireland

  • food and drinks
  • Health, well-being and beauty
  • Clothing, shoes and accessories
  • Books and multimedia products
  • Consumer electronics
  • Restaurants & Bars
  • Toys, children and babies
  • Jewelry
  • Sport stuff
  • Home and kitchen accessories and appliances
  • Travel
  • Entertainment and games
  • Other

Spending on gift cards by retail sector (split between retail consumers and businesses) in Ireland

  • E-commerce and department stores
  • Restaurants & Bars
  • Supermarket, hypermarket, convenience store
  • Entertainment and games
  • Specialty stores
  • Health
  • Travel

Spending on gift cards by distribution channel (split between individuals and businesses) in Ireland

  • Online gift card sales
  • Offline gift card sales
  • First party sales
  • Sales to third parties
  • Increase in sales

For more information about this report visit https://www.researchandmarkets.com/r/esgexz

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SOURCE Research and Markets


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