Gift Card Market Size is Expected to Grow USD 843.11 Billion from 2022 to 2027, Parent Market Valuation, Five Forces Analysis, Market Dynamics and Segmentation


NEW YORK, November 3, 2022 /PRNewswire/ — The Global gift card market share is expected to increase by $843.11 billion from 2022 to 2027. In addition, the growth momentum of the market will accelerate to a CAGR of 12.87% according to Technavio’s latest market forecast report. The market will also record a 9.99% year over year growth rate over the forecast period.

Technavio has announced its latest market research report titled Global Gift <a class=Card Market 2023-2027″ src=”–/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTM0NA–/″/>

Technavio has announced its latest market research report titled Global Gift Card Market 2023-2027

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Global gift card market Parent Market Analysis

Technavio categorizes the global gift card market as part of the global personal products market in the global household and personal products market. The parent market, the global personal products market, covers products and companies engaged in research and development (R&D) and production of personal care and beauty products, including cosmetics and fragrances. The scope of the global personal products market also includes the markets for personalized gifts, sleep masks, sex toys, wigs and hair extensions, and polarized sunglasses. Technavio calculates the size of the global household and personal products market based on the combined revenue generated by the manufacturers of these products.

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Global gift card market Features with Five Forces–

The Global Gift Card Market Is Fragmented and Technavio’s Five Forces Analysis Provides an Accurate View –

  • The bargaining power of buyers

  • The threat of new entrants

  • Threat of rivalry

  • Bargaining power of suppliers

  • For more information on the impact of the Five Forces Analysis – Click now!

Global Gift Card Market – Customer Landscape

  • Disruption threats are strategic in nature and operational risks for suppliers have been mapped according to their negative impact on the business and their probability of occurrence.

  • The potential of the customer landscape will be available with Technavio Reports – Buy now!

Global gift card marketSegmentation assessment

Geographic Segment Overview

Technavio’s market research report contains detailed information on regional in-store opportunities for vendors which will help to generate sales revenue. The global gift card market according to geography is classified into North America, EuropeACPA, South Americaand the Middle East and Africa. The report provides an accurate prediction of the contribution of all regions to the growth of the global Gift Card market size and actionable understandings of the market.

Regional Highlights:

  • North America is the fastest growing region in the global gift card market compared to other regions. 40% of the market growth will come from the region. The push inherent in gift cards and gifting initiatives in the organized retail sector, including e-commerce, is driving market growth. The mature retail scenario in the region is also driving the gift card market in the region. The retail sector in North America is driven by the increased retail consumer spending, improved e-commerce strategies and relatively low inflation. Moreover, the presence of many e-commerce companieslike, are fueling the growth of the gift card market.

Overview of typical segments

  • The global gift card market according to type segmentation is categorized into e-gift cards and physical gift cards.

  • Revenue Generating Segment – The growth in gift card market share by e-gift card segment will be significant over the forecast period. The rise of digitization in the global retail industry has resulted in the development of electronic gift cards. Electronic gift cards have various advantages, such as increased versatility and flexibility.

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Global gift card market – Market dynamics

Major driver driving the market

  • The growth of the e-commerce sector is driving the growth of the global gift card market.

  • E-commerce sales are growing rapidly due to factors such as high internet and smartphone penetration and increasing tech-savvy population.

  • E-commerce businesses also use gift cards as marketing tools to acquire new customers.

Major trends influencing market growth

  • The rise of open-loop gift cards is a trend in the market.

  • Customers prefer open-loop gift cards. These cards are linked to a payment card processor network such as MasterCard, Visa or American Express.

  • Rising demand for open-loop gift cards will support the global gift card market during the forecast period.

Major Challenges Halting Market Growth

  • The use of gift cards may result in further monetary losses, which will strain the growth of the market.

  • For example, some gift cards have an expiration date, which forces recipients to use them within a specific time frame. Some gift cards have hidden fees and undisclosed terms and conditions. In addition, there is a risk of misplacing a card.

  • Hence, the hidden fees and additional costs are likely to negatively impact the growth of the global gift card market over the forecast period.

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Technavio offers three forecast scenarios (optimistic, probable and pessimistic) considering the impact of COVID-19. Technavio’s in-depth research contains direct and indirect market research reports impacted by COVID-19.

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Gift Card Market 2023-2027: Key Highlights

  • Market CAGR over the forecast period 2023-2027

  • In-depth information on factors that will contribute to the growth of the Gift Card market over the next five years

  • Estimation of the size of the gift card market and its contribution to the parent market

  • Predictions on upcoming trends and changes in consumer behavior

  • The growth of the gift card market

  • Market Competitive Landscape Analysis and Detailed Vendor Information

  • Complete details of the factors that will challenge the growth of the Gift Card Market vendors

Related reports:

  • The gift card market Italy should grow by $3.17 billion with a CAGR of 8.61% during the forecast period 2021 to 2026. The market is segmented by type (physical gift cards and electronic gift cards) and by distribution channel (offline and online).

  • The sports trading card market should grow by $6.71 billion with a CAGR of 13.36% during the forecast period 2021 to 2026. The market is segmented by distribution channel (online and offline) and by geography (Europe, North AmericaACPA, South Americaand the Middle East and Africa).

Gift Card Market Scope

Report cover


Page number


base year


Historical year


Forecast period


Growth momentum and CAGR

Accelerate at a CAGR of 12.87%

Market Growth 2023-2027

$843.11 billion

Market structure


Annual growth (%)


Regional analysis

North America, Europe, APAC, Middle East and Africa and South America

Successful market contribution

North America at 40%

Main consumer countries

United States, Australia, Japan, United Kingdom and Germany

Competitive landscape

Leading companies, competitive strategies, scope of consumer engagement

Profiled Key Companies

Blackhawk Network Holdings Inc., Card USA Inc., Duracard LLC, Fidelity National Information Services Inc., Fiserv Inc., FleetCor Technologies Inc., Givex Corp., Hennes & Mauritz AB, InComm, Inc., Kindcard Inc. , LVMH Moet Hennessy Louis Vuitton SE, PineLabs Pvt. Ltd., Plastek Card Solutions Inc., Square Inc., Tele Pak Inc, The Voucher Market Ltd., TransGate Solutions LLC, VRG Holdco Pty Ltd and Yiftee Inc.

Market dynamics

Parent Market Analysis, Market Growth Drivers and Barriers, Fast and Slow Growing Segment Analysis, COVID-19 Impact and Recovery Analysis and Future Consumer Dynamics, and Market Conditions Analysis for the forecast period.

Personalization area

If our report does not include the data you are looking for, you can contact our analysts and customize the segments.

Browse Consumer Discretionary Market Reports


1. Summary

2 Market landscape

3 Market sizing

4 Five forces analysis

5 Market Segmentation by Type

6 Market Segmentation by Distribution Channel

7 Customer Landscape

8 Geographic landscape

9 drivers, challenges and trends

10 Supplier Landscape

11 Vendor Analysis

12 Appendix

About Us

Technavio is a global leader in technology research and consulting. Their research and analysis focuses on emerging market trends and provides actionable insights to help companies identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialist analysts, Technavio’s reporting library consists of over 17,000 reports and counts, spanning 800 technologies, spanning 50 countries. Their customer base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing customer base relies on Technavio’s comprehensive coverage, in-depth research, and actionable market intelligence to identify opportunities in existing markets and potentials and assess their competitive positions in changing market scenarios.


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Email: [email protected]

Global Gift Card Market 2023-2027



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