First Born Program Offers Customers $240 ECECD Visa Gift Card For Inflation Relief, Zia CU Fee Waived

Ellen Specter, First Born of Los Alamos Program General Manager, Jennifer Aylmer, Zia Credit Union Branch Manager, Karen Holmes, First Born Program Board Chair, and Alicia Morales, Assistant Branch Manager. Photo by Laura Loy/ZCU


This month, the 80 families who participate in Los Alamos’ First Born program will each receive a $240 Visa gift card to help ease inflation. The New Mexico Department of Early Childhood Care and Education generously provided the funding. First Born purchased the gift cards from Zia Credit Union, which waived the usual purchase fees. This equates to a generous donation of $236 from Zia Credit Union to the First Born program.

Families can use this unexpected help to buy groceries, formula, diapers, gas, or whatever else they need to make ends meet.

When her home visitor presented her with her gift card, one mother exclaimed, “What a wonderful surprise. I am so grateful! We are really struggling with higher food prices, and this gift card will help us buy fresh fruits and vegetables while our baby transitions to solid foods.

The Los Alamos First Born Program is a free, voluntary home visiting program for all new families in Los Alamos. The program is relationship-centered and curriculum-based. Families who participate receive support, information about pregnancy, early childhood development, health, nutrition and safety, and learn fun activities to help build brain development and learning. Through weekly home visits, families identify personal goals, recognize challenges and opportunities for growth, and build a healthy, loving, and playful relationship with their child. For more information, visit or email [email protected].

About Zia Credit Union:

Zia Credit Union is a nonprofit cooperative financial institution that provides financial services to more than 12,000 members who live, work or worship in Los Alamos, Rio Arriba, Taos and Santa Fe counties. Since 1955, Zia CU is dedicated to empowering generations of northern New Mexico families through personalized service, education, and loans. Zia Credit Union has branches in Los Alamos, Española and Santa Fe.

For more information, visit

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