DoorDash, Lettuce Entertain You add loyalty, gift card integrations

Diving Brief:

  • DoorDash has partnered with Lettuce Entertain You Restaurants to provide the restaurant company with two integrations through Storefront that improve online ordering, according to a statement.
  • Customers can earn and redeem rewards points on the LettuceEats app or Lettuce.com through Paytronix, as well as pay with gift cards for takeout and delivery online through Carat by Fiserv.
  • These integrations were created following direct feedback from Lettuce and will be available upon request to other restaurant partners, DoorDash said.

Overview of the dive:

This partnership represents an extension of the capabilities of DoorDash Storefront, which could make the platform more competitive.

DoorDash and Lettuce, long-time partners, have worked with Fiserv and Paytronix separately for months to develop a streamlined online ordering experience, according to DoorDash. Lettuce’s loyalty program, Frequency Diner Club, can be used in approximately 50 concepts except Wow Bao, according to the Lettuce website.

Lettuce has seen an increase in takeout orders and deliveries through online ordering, and more than 40% of new customers order from the company each week, RJ Melman, president of Lettuce Entertain You Restaurants, said in the release. Press.

Rewards members also visited 2.5 times more than non-members in the past three months, the highest loyalty engagement Lettuce has seen since the program began. The rewards program offers three levels based on total expenditure per calendar year. Customers receive $10 in rewards for every 150 points earned.

DoorDash spear Showcase in 2020 as a turnkey solution for restaurants to create their own websites for online ordering. These sites, which offer commission-free online ordering for pickup or delivery, can be set up in minutes if the merchant is already logged in. DoorDash’s market, says the company. Restaurants can also use Storefront to integrate with Order with Google, a commission-free service that allows customers to order from Google Search and Maps.

Both Grubhub and Uber eats also offer turnkey websites that allow restaurants to set up online ordering capabilities and manage customer orders and data. Grubhub’s product allows restaurants to integrate loyalty and rewards programs.


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