Digital Gift Card Market Trends and Dynamics, Drivers, Competitive Landscape and Future Opportunities – Ripon College Days

According to the latest report from IMARC Group, the global digital gift card market grew at a CAGR of around 15% during the period 2015-2020. Going forward, the market expects to continue its strong growth during the period 2021-2026.

Digital gift cards, also known as vouchers, electronic gift cards, and gift certificates, refer to electronic versions of regular gift cards typically issued by retailers. These cards work using gift codes provided by retailers and can be delivered via mobile apps or email. Digital gift cards are widely adopted as development strategies to promote businesses, reduce fraud activities, increase brand awareness, attract new customers, and more. Because of this, these cards are widely used in various industries including hospitality, food and beverage, retail, consumer electronics, and more.

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Rapid digitalization across the globe along with increasing penetration of internet and smart devices are mainly driving the digital gift card market. Additionally, the expansion of the e-commerce sector has led to increased adoption of e-gift certificates to deliver unique and attractive product offerings. Additionally, rising consumer living standards, increasing disposable income levels and busy work schedules reinforce the need for convenient and easy donation methods. Moreover, the growing popularity of corporate gift crops on special occasions, such as festivals, birthdays, incentives, etc., further catalyzes the demand for e-gift cards. Apart from this, the emergence of personalized e-gift cards with attached personal videos and videos, scheduled delivery, personalized gift preferences, etc., further increases the growth of the market.

Note: We regularly track the direct effect of COVID-19 on the market, as well as the indirect influence of associated industries. These observations will be incorporated into the report.

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2021-2026 Global Digital Gift Card Market Analysis and Segmentation:

Competitive Landscape:

The competitive landscape of the market has been studied in the report along with the detailed profiles of key players operating in the market.

    • Inc.,
    • American Express Company,
    • Apple Inc.,
    • Blackhawk Network Holdings Inc.,
    • First data company,
    • Fiserv Inc.,
    • Givex Company,
    • InComm Inc.,
    • Paytronix Systems, Inc.,
    • Qwikcilver Solutions Pvt Ltd (Pine Labs).

The report has segmented the market based on card type, business type, application, end user, and region.

Breakdown by card type:

Open loop gift card
Closed Loop Gift Card

Breakdown by type of business:

Business to business (B2B)
Business to Customer (B2C)

Breakdown by application:

Food and drink
Health, well-being and beauty
Clothing, shoes and accessories
Books and multimedia products
Consumer electronics
Restaurants and bars
Children’s products

Breakdown by end user:

Festival celebrations
Special celebrations
corporate gift
Employee Awards
Incentive program

Breakdown by region:

North America
Asia Pacific
Latin America
Middle East and Africa

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