David’s Bridal acquires digital gift registry startup Blueprint Registry

(Photo of the master plan register)

Wedding retailer David’s Bridal has acquired Blueprint Registry, a Seattle startup that aims to simplify the gift list process.

In a press release, David’s Bridal called the deal an asset acquisition, although the 13 Blueprint Registry employees will remain on board. Co-founder of Blueprint Registry Nevin Shetty told GeekWire that the company would remain independent, but would have the support of David’s Bridal to improve its technology offerings.

Co-founders Shetty and Lizzy Ellingson will assume the respective titles of senior vice president of registry and design and product manager. They will report to Scott Key, CEO of David’s Bridal.

Shetty comes from the financial community, where he worked on hedge funds, real estate securities and other types of investing. Ellingson is a former Microsoft UX designer and has founded a few other startups during her career.

Blueprint allows people to create records and wishlists using room-by-room plans of their home that others can use to find and purchase gifts from retailers like Amazon.com, Williams Sonoma and Crate & Barrel. Couples can also sign up for things like cash and travel expenses.

Shetty said Blueprint Registry, which participated in the first Target + Techstars accelerator program in 2016 and then raised $ 1 million, was trying to raise a Series A round. In the process, the company received offers. acquisition of David’s Bridal, a blockchain company and a publicly traded “Fortune 5” company.

David’s Bridal is best known for their wedding outfits. But the company is expanding to cover the entire wedding planning process, and Blueprint Registry is an important part of it.

“For over 60 years, our mission at David’s Bridal has been to match brides with the perfect dress,” David’s Bridal’s Key said in a statement. “As we move forward, our goal is to simplify any wedding planning for our client by providing the additional services we know she needs. We are excited to incorporate the unique registry concept of Blueprint Registry into our business to make our bride’s busy life easier.

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