OVER 80 businesses are helping fuel the region’s response to Covid-19 by signing up to accept the East Dunbartonshire Gift Card.
The East Dunbartonshire Gift Card has received a welcome boost with businesses from across Milngavie joining the scheme, including Café Alba, Libellula Boutique, Milngavie Butchers and Milngavie Orthodontics.
Businesses in Milngavie have joined forces with local independent retailers and existing national chains in East Dunbartonshire, to urge customers to show local loyalty, protect local jobs and lay a strong foundation for a post-pandemic future .
East Dunbartonshire gift cards can only be spent at businesses in the area, locking the money into the local economy.
The East Dunbartonshire Gift Card was launched as part of the Scotland Loves local gift card scheme, rolled out by Scotland’s Towns Partnership (STP) alongside Scottish fintech Miconex, with the launch costs covered by the Scottish Government .
Dunbartonshire Chamber of Commerce chief executive Damon Scott said the recent entries will help give the scheme momentum:
“This is a gift card for East Dunbartonshire, and expanding the number and variety of businesses we have on board will make it more attractive for customers to buy and employers to use for their staff. The businesses in Milngavie joining the card are a fantastic addition and move us forward on the path to making the East Dunbartonshire Gift Card an ultra-local and convenient way for local people to pay for all types of goods and services.
“It’s a great start and we are looking for more and more businesses to join us and sign up for both the East Dunbartonshire Gift Card and West Dunbartonshire Gift Cards. Merchants have no fees involved and they accept the gift card like any other card payment.
“With the announcement of an £80million Covid Economic Recovery Fund, this is a huge opportunity for us to inject money into our local economies through our local gift cards.”
Tony I’Anson, Venue Manager for the Milngavie Business Improvement District, said: “We are delighted to see the evolution of the gift card concept across Scotland, following our initial investment in 2019 to help to demonstrate that local communities would buy into the idea. We would also like to encourage everyone in the area to continue to buy local and think local first and support their local businesses now and for the long term. Buying a gift card is a direct way to do this as it locks funds into the local economy and our research shows that people are genuinely excited to show their support for their local high streets.
STP, the organization behind the wider Scotland Loves Local campaign, is urging people to support businesses in their area to help its recovery from the pandemic.
Chief Officer Phil Prentice said: “It’s fantastic to see such a strong response to the launch of the gift card in East Dunbartonshire. The more companies that sign up, the more opportunities there are for customers to use them, and the stronger its power becomes for the economy of the entire region.
“The pandemic – and the fact that we have spent more of our lives locally – has been a wake-up call to how many big businesses and attractions there are on their doorstep. We want to give residents every opportunity to show them their loyalty. »
Each card can only be spent in the region it’s marked for, meaning it’s effectively a new form of local currency.
The only requirement for businesses that register is that they must have a physical presence in the region in which they register. Signing up to accept the Scotland Loves Local Gift Card is free, with payments processed through the Mastercard network.
Miconex Managing Director Colin Munro said, “Businesses across the country are quickly realizing the tremendous benefits gift cards have in encouraging loyalty and driving positive change in the local economy. As the program grows in the region, their power as a force for good will only grow. We have seen this over and over again.
“Any company wishing to sign up should contact our team of experts, who can help you with the quick and easy onboarding process.”
For more information go to www.lovelocal.scot/giftcard or https://scotlandgiftslocal.com/