These days, it seems like every business wants you to become a member, whether it’s your local supermarket or the corner gas station. Yet few make their members feel as appreciated as those in Bloomingdale’s. Not only do they offer seemingly endless perks as part of their loyalist program (https://www.bloomingdales.com/credits…), but they also present their elite members with their own personalized metal membership card in a gift box that practically screams “Come on, let us pamper you!” »
Designed by the department store’s in-house team and produced by our good friends at DataGraphic (https://datagraphicdesign.com/), the package arrives in a black corrugated shipping box that gives nothing.
Lifting the lid reveals the first luxury surprise: The front of the gift box inside features the name “Loyalist Luxe” repeated over and over in black foil on black paper with a light print, taking full advantage of the tone-on-tone effect is so trendy at the moment. (It’s actually 80 lb. Neenah Classic Crest Epic Black Smooth Text wrapped around sturdy 60 pt. black cardstock.)
Against this midnight backdrop once again floats the name “Loyalist Luxe”, this time rendered in shimmering gold foil. Removing the turned-edge packaging from the shipping box reveals that this black-on-black foil branding completely covers the front and back of the gift wrap, the deep relief of the foil stamping giving it an exciting – and yes, luxurious – feeling. Around the edges are “Welcome to Loyalist Luxe 2022” and the Bloomingdale’s logo, also in gold foil.
When you can’t stand the anticipation any longer, you lift the lid like the cover of a book to find it’s held securely closed by magnetic closures that pop off with a satisfying “plop” when you let them fall back into place. – always the mark of a quality closure.
Inside, a sleek member benefits booklet rests in a fitted black insert tray, with a cut-out notch for easy removal. The 8-page saddle-stitched booklet has been digitally printed CMYK and features an uncoated black printed cover – 130 lb. Finch Fine Bright White Ultra Smooth Cover – with black and gold foil, repeating the tone-on-tone effect of the box. (Inside pages are 100 lb Moorim USA Nantucket Silk Coated Text.)
Inside the front cover of the package are 3 cards held in snug-fitting wells, each with its own die-cut thumb notch.
Top 1 is the metal Loyallist Luxe membership card emblazoned with the owner’s name. The following 2 are gift cards good for free lunches and shoes, each consisting of 2 Neenah Classic Crest Epic Black Cover 100 lb sheets laminated together and screen printed with white and gold inks. These have been cut with rounded corners and then edge painted in gold. A dot of glue on the back of each was used to ensure they would stay in their respective wells during shipping.
The entire box exudes both luxury and attention to detail, giving the recipient the feeling that no expense will be spared to ensure they receive the ‘luxury’ treatment they deserve. .