Absolut launches a list of Valentine’s Day gifts for singles


Carrie Bradshaw was right when she married herself in an effort to free Manolo Blahniks from his registry. After all, why do we single people miss the sheer joy of free things? We are not the ones sharing the rent payments and enjoying the fatal health insurance benefits of our loved ones. *Sigh.*

This year, to standardize the rules of the game, Absolut launches its own gift list, but for singles. Created in collaboration with Elfster, the Absolut Registry For Me allows you to manage your wishlist and even set up a gift exchange with your friends. This includes everything from yoga pants to cosmetics and cosmos, of course.

“Absolut invites singles around the world to sign up for the things they want as a tribute to themselves and the single friends in their lives,” the vodka maker said in a statement. “To help find the things they like, Absolut created The Registry for Me, which acts like a traditional registry website where you can organize your own wishlists with whatever items you want, like a Absolut Cosmopolitan cocktail.

As a bonus, to celebrate Galentine’s Day on February 13, Absolut will randomly select 13 people to score a $100 Visa gift card to add to their wishlist. Simply create your own on Elfster, follow Absolut on Twitter; Instagram; and Facebook, and comment and share your registry link with the hashtag #RegistryforMeSweepstakes.

“As a brand known for mixing – cocktails and also between us – we love it The register for me brings friends together like never before, regardless of lifestyle,” Senior brand manager Lara O’Brien said in a press release. “The register for me is our love letter to singles around the world.”

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