With in-person holiday celebrations gone, group incentive trips temporarily canceled, and virtual conference planners looking for engagement ideas, merchandise vendors are scrambling to fill the void with freebies that enhance the online event experience.
• A new gift box supplier who knows the meeting market is Adventure. The company was co-founded by Dan Nilsen and Rob Adams, senior executives at independent planning firm Bishop-McCann, and has three themes for its boxes: connection, applause, and well-being, with two sizes each. The smaller of the two “connection” boxes, for example, includes a face mask, whiteboard with marker, cold brew coffee, snacks, and hand sanitizer. Customers also have the option of personalizing the contents of the box.
• TO Packed with purpose, which organizes gifts with a positive social impact impact, there is a new line of gift sets aimed specifically at online meeting attendees. The “Virtual Swag Bag” box, for example, includes a mug with the customer’s logo, premium coffee and tea, and individually wrapped snacks.
• Maui jim is known for its experience with on-site gifts, but has expanded its gift card options in the wake of the pandemic. The company now offers a live (or pre-recorded) virtual group consultation to help attendees choose the right pair of sunglasses for their face and style.
• Winemaker Duck boxes three 100ml bottles of their red or white wines for private virtual tastings. (left) Online events start at $ 45 per person, but can also add a wine quiz or chef demo as part of the experience.
• If your the audience is more interested in hard stuff, Mixology mixer this year launched hour-long online cocktail classes. For groups that choose the “Spritz Around the World” course, for example, participants receive a kit with dried fruits and flowers, grapefruit soda, Cedrata Tassoni soda, 750 ml elderflower liqueur and 750 ml. ml of sparkling wine. And during the virtual event, they learn how to mix three cocktails: the French Spritz, the Italian Spritz and the Caribbean Spritz.