5 Best Social Platforms for Affordable Holiday Gift Ideas


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Once upon a Christmas past, much of our holiday gift inspiration came from window shopping. It’s still a popular holiday pastime – the stores along New York’s famous Fifth Avenue are packed with happy viewers every year – but today consumers get just as much, if not more, stimulation, motivation and influence based on what they see online, including on social platforms.

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Social platforms such as Pinterest and Instagram have become treasure troves for shoppers – not only because many now allow you to make in-app purchases, but also because they allow consumers to endlessly scroll through all sorts of of images and videos, garnering the inspiration (and, often, the incentive) to buy gifts or, if they have a flair for DIY, to make their own interpretation.

Social media has become so relevant to consumers that there are actually freebies you can get. based on social networks.

Let’s scroll through the best social platforms for affordable gift ideas – and learn how to shop on these channels if you’re up for it.


“With Snapchat’s Screenshop feature, you can discover products,” said SEO specialist Payam Karbalai. “For example, if you follow someone on a social media platform and you like the outfit they are wearing, you can use the feature to shop for similar items. All you need is to make sure that the element of the screenshot you took is visible enough. When all you have is a photo, Snapchat is a useful tool for finding things online. Additionally, you can use Snapchat to scan items near you to find equivalent items online.

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Kate Smith, entrepreneur and content marketer associated with ZippiLeather, added that there are tons of retailers and brands offering discounts and exclusive offers through their respective Snapchat accounts, “so it’s easy to find something that fits your budget.”

“Plus,” she added, “you can use Snapchat’s filters and lenses to get creative with your gifts — by wrapping your gifts in augmented reality.”


“A great way to use Instagram to [find] affordable products for the holidays is to search for hashtags like #thriftymom and #thriftygifts,” said Julianne Stone, co-founder of Cicinia. “These hashtags are used by people who want to share great deals on all kinds of items including clothing, home decor, toys and beauty products.

“If you’re looking for affordable gifts for the holidays, you might also be able to find ideas on Instagram by searching hashtags like #affordablegiftideas,” Stone continued. “Many Instagram users will post photos of their purchases with the hashtag #thrifty and #thriftygifts in an effort to share their savings with other shoppers. This allows you to see what other people have purchased so you can you can make more informed decisions about your own purchasing budget.

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“There are also tons of Instagram accounts dedicated to selling or sharing products under $10. You can find these accounts by searching for hashtags such as #shophunter, #budgetbeauty, and #budgetfoodies.


“There are lots of ways to use Facebook to save money this holiday season,” said Luke Lee, founder and designer of Ever Wallpaper. “You can buy affordable products, like discounted gift cards or even handmade gifts. You can also find great deals on holiday decorations, food, and clothing. By checking Facebook Marketplace, you can even find affordable items to decorate your home. By using these tips, you can save money while still enjoying the holidays.

Cody C. Jensen, CEO and Founder of Searchbloom, added that Facebook has several groups that share information about small businesses – which could use our support.

“These companies have reasonable prices and amazing deals,” Jensen said. “All you have to do is join these groups and you will get frequent updates. Offers are usually set up for the holiday season. And, even if it doesn’t fit your budget, you can always get inspired and go DIY.


“One way to find great products is to use hashtags,” said Caroline Duggan, Brand Director at Lumineux. “For example, on TikTok, a quick search for #giftideas or #gifttok2022 will get you hundreds of videos with users and influencers suggesting products. TikTok will also provide you with other search suggestions. This will allow you to filter more precisely as you refine your search.

“Are you looking for something specific like a specific product? Research the company or product and watch videos with people reviewing the products to see if they live up to the hype. In minutes, you’ll have affordable gift ideas for everyone on your list.


“Since Pinterest is actually a visual search engine, it’s used a little differently than social media platforms,” ​​said Emilee Vales, marketing and advertising strategist at Pinterest. “Pinterest users come to the platform with a problem and they are actively looking for a solution. Pinterest also informs buyers’ decisions.

“A great way to use Pinterest to shop for affordable products for the holidays or find affordable gift ideas is to simply use the search function and type those keywords into the search bar,” Vales said. “From there, Pinterest will offer guided search terms, related searches, and even start curating your feed based on what you’re looking for and what interests you.

“In addition, you can also filter your searches by the ‘shop’ function, which will allow you to shop directly via the Product Pins. Once you’re on Product Pins, you can again use guided search terms to help you find the perfect freebies.

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